How to generate the highest number of leads is a major concern for any website owner. To achieve higher conversion rates and increase your sales, it is vital to leverage the WordPress platform fully. Its wide range of tools and plugins are the best to strengthen your lead generation strategies.
However, exploring these may not be a comfortable task for many, especially business owners, as their focus should be on business.
For the same reason, hiring the best website and e-commerce development company in Dubai would be a great idea.
In this blog, we list a few tips shared by an e-Commerce web design agency, Dubai on the best ways to optimize your WordPress website for better lead generation.
1.Choose a clean theme for your brand.
From the long list of theme options available, your theme selection for your brand is the most important one. Your theme plays a big role in potential lead generation and conversions. A clean theme helps you in two main ways:
- People are more likely to stay and explore your site if it is easy to look at and use.
- The chances of them sharing your website link with others are higher if they enjoyed being on your website.
2.Organize the Menu
When a visitor lands on your page, they should be able to easily browse through your products or services. That’s why it’s important to organise your menu. Display the most important product or service at the top of your menu and add sub-categories to list others.
To improve customer engagement with your website, make sure your menu is perfectly optimized with all essential links.
3.Improve the loading speed
Key findings from a study done by an e-Commerce web design agency, Dubai are:
- 87% of website visitors leave the site if it takes more than 3 seconds to load.
- Lowering your website’s load time by 1 sec can earn you an easy 7% increase in profit.
- Search engines like Google are more likely to lower your SEO ranking if your pages load slowly.
You don’t need more reasons to realise how important the loading speed of your website is.
If you want to retain the leads you have generated, use WordPress plugins to:
- Enable WordPress Caching to dynamically generate pages.
- Enable Gzip Compression to reduce the size of the data to be transferred.
- Upgrade your PHP Engine to improve site performance.
Seek the help of website and e-Commerce development companies in Dubai for efficient ways to optimize your website.
4.Include a data collection form (e-mail subscription)
Collecting email ids of your website visitors is a great way to convert current visitors to regular customers of your product/service.
WordPress has easy ways to help you collect email ids from your website visitors. There are tools to include a form in the sidebar or to show pop-ups to new visitors. Using this invaluable information, you can turn to these people each time you launch a new product or service.
E-mail subscription forms are thus a great tool to translate soft leads into high-quality conversions in no time.
