Dar Al Wuheida Building,
Office No.214,
Near Dubai Police Headquarters,
Al Ittihad Rd, Dubai.
P.O Box:87076
Mob: +971545864308
Office: +971 42 699 453
Pentacodes LLP
C9 Heavenly Plaza,
Padamugal, Kakkanad,
Kochi.
Pin: 682021
Mob: +91 8714841830
Office: +91 9656141830
Every app maker’s dream is to make their mobile apps more visible to potential customers. Users may catch sight of apps when it is visible in the app store, right? Mostly, apps are uncovered through app searches. “App search” has significance here, as it accounts for 90% or more installs.
The question here is; how can you reach it on top? App store optimization or ASO is the magic you have to work on to increase the visibility of your app in the app store. On the whole, the focus of ASO is to push more traffic to your app and increase its search ranking - so the chance of downloading your app will be high.
If you are not using ASO you are missing out on the largest advertising channel available to your app. We here at Pentacodes - the professional ASO agency in Dubai - hold on to proven strategies to boost your application, increase visibility and increase download numbers, to bring you on top.
Understanding target audience is key. Your app is built for specific purpose, certainly there should be customers who will benefit from your app. We target those people who is going to use your mobile app - by understanding preferences and needs.
We keep a close watch on what your competitors are doing and strategies they are using. By going deep into their strengths, weakness and opportunities, we craft solution to create your app marketing strategy.
Keyword research has a crucial role in ASO. We do keyword research and make a list of relevant keywords that are most used by your target audience. Eliminate those keywords that don’t generate traffic or are too competitive.
You can get an edge in the app market with an integrated ASO strategy that combines market research, optimization for conversion, and tracking major KPI’s. By understanding your goals, we develop ASO strategy that bring better outcomes.
Including high-quality screenshots allows potential users to get an impression of your app and lead to downloads. We highlight important app characteristics, its critical features and its pages. This can turn into opportunities.
The quality of reviews and rating is vital. We encourage positive reviews from happy customers. Reviews create clarity and build trust. We analyze reviews, helps to improve ratings and use feedback to enhance ASO.
We produce relevant content that communicates with your audience powerfully - develop catchy headlines, create new text, update an existing ones, and more to ensure more conversions.
Here is where the element of online marketing comes in. We build an online presence focused on your app through social media channels, paid advertising, blogs and others. Promotion helps get your app discovered by relevant users and thus more traffic.
