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P.O Box:87076
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Office: +971 42 699 453
Pentacodes LLP
C9 Heavenly Plaza,
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Kochi.
Pin: 682021
Mob: +91 8714841830
Office: +91 9656141830
PPC Marketing or Pay-Per-Click Marketing is similar to the internet advertising concept which drives traffic to the website. PPC is certainly a successful marketing strategy that helps your website top the ranking associated with the first-tire search engines. The sponsored ads that normally appear at the top of the Google search page is a clear example of pay-per-click advertising-Google Adwords. Google acts as an advertising platform and shows up ads significant to users when they initialize a search through it. Whenever any visitor clicks your ad relevant to his or her search, it actually sends a potential customer to your website.
PPC allows you directly to assess gain from your investment, giving more easiness to your marketing efforts. Choosing the right advertising that ensures maximum return on investment is key. Pentacodes has clear insight to implement a pre-meditated PPC campaign to gain assured conversions and traffic to your website. Here are some PPC methods
It is a common form of PPC advertising. Providers such as Google or Bing show their ads to users when people search for products or services using keywords. This is a proven advertising form of returning results.
Remarketing uses browser’s cookies to show users specific adverts based on previous online actions Seeing the ads again may arouse a buying decision on the user’s mind. It is an effective method that targets people who have a genuine interest in your products.
Display advertising displays your adverts as banners, images or text on the different websites across the internet. It differs from search advertising, in that you can target particular audiences. It helps to create brand awareness.
Google Shopping is effective for eCommerce websites. In this marketing form, the results appear in a riding fashion above main Google search results allowing potential customers to see your products and prices before they click on someone else’s website.
Competitor analysis is a vital to create effective PPC campaign. The competitive research gives an understanding of what your competitor is excelled at and not. We analyze competitor selection, keywords, adverts, and the destination pages. Our company experts drive efforts on these for a perfect campaign.
Then comes the audience research that form the basis for PPC marketing. We conduct thorough audience research to easily reach customers interested in your products or services. This strategize target specific marketing campaign that lead to more conversions and more revenue.
Identifying keywords is next. Users initialize the search with queries and we use keywords that match to the search query to the target users. We take step by step approach through the process of including keywords with your own product so that you will have a chance users will come across you.
PPC campaign is built around factors that generate traffic to your website - competitor analysis, audience research, budget and right keywords. Upon sticking to latest Google updates we do effective PPC campaign management that will benefit you more in attracting customers and conversions.
PPC is created, next to start the campaign that work out your goals, deciding where to advertise, choosing the keywords, define a budget, and set the PPC advert and link to relevant pages. We begin by bidding on the right keywords and with attention grabbing headline for your campaign.
Monitoring PPC advertising helps you meet your marketing goals. Analytics tool track exactly what’s happening on your website, which ads are delivering results, and how much it cost for each conversion.
Our PPC report and analysis give a deep analysis of what’s going on with the present campaign. The report presents a detailed performance review that measures if the goals set in the campaign are met. On the whole, it reflects the total performance of the campaign.
