Is your website looking outdated? Or is there a problem of stagnant traffic and decreasing conversions? Whatever the cause, website Redesign is an effective solution, if done correctly.
Website redesign is the process of updating your website's current content, structure and format. The goal is to improve performance, boost revenue, lower the bounce rate and enhance user experience.
According to a web design Company in Dubai, the average lifespan for a website is between 1.5 to 2.5 years. Due to fast-paced changes in design trends and technological advances, this is the average period that a redesign will stay "fresh" and competitive. That being just a timeframe benchmark, you will need to determine what works best for your unique business.
In this blog, we define the steps on how to build a website redesign strategy that attracts and converts visitors.
1.Conduct user research and analyze your current performance metrics.
Before you start redesigning, analyze your website’s monthly performance in the following areas:
- Number of visitors and time they spent on site
- Revisit rate
- New leads and form submissions
- Pages that receive maximum traffic
- High-performing keywords in terms of traffic and potential lead generation
For most web design agencies in Dubai, it’s a routine part of their strategy to use tools like Google Analytics for tracking website performance.
2.Figure out why your website needs redesigning.
Have a crystal clear idea of why you want a website redesign. It can be any of the following reasons:
- To increase potential leads and further conversions to customers
- To reduce the bounce rate
- To improve customer engagement on site
- To increase overall sales and profit.
The e-commerce website development companies in Dubai work on the new goals to improve the metrics gathered in the previous step.
3.Work on your branding
Any new visitor to your website should immediately be able to identify:
- what you do,
- how it may benefit them,
- why they should stay on your site, so they don't flee to your competitors.
4.Identify your buyer Persona(s)
Furnish your website design and content to communicate with your visitors from their perspective. Ensure you figure out your buyer personas so that you can shape your website redesign strategy around the website visitors that matter most to you.
5.Research on SEO & Keywords
If no one can view or visit your website, how can you improve lead generation, conversions, or even sales? Getting discovered online is also crucial to improving your website's metrics.
- For each of your redesigned pages, select one topic or keyword to focus on.
- Use On-page SEO best practices to optimize your pages.
- Consider adding new content and pages to your website that address those particular keywords and topics that were ignored on your current site.
6. Select the right software
Last but not least, choosing the right software to design and host the site is important. CMS(Content Management System) is used to develop, design, and publish your website for the world to see. Most e-Commerce website development companies in Dubai consider a CMS to help create a stunning, functional and responsive website. Choose the right CMS suitable for your business. Seek professional help from an outstanding web design agency in Dubai for the same.
