Did you know that email marketing services in Dubai still rank Email marketing as the most effective marketing channel, beating out social media, SEO, and affiliate marketing?
But why? With all the hype over multiple new strategies, why is this decades-old channel still one of the most efficient marketing strategies? Let us find out.
Research by a top email marketing agency in Dubai shows that 73% of entrepreneurs prefer to receive communications from businesses via email. In addition, you own your connections with email marketing—no worries about algorithm changes controlling your reach. That’s why building a powerful email marketing strategy is more important than ever.
In this blog, we help you better understand why email marketing is important for your business.
1. With Personalised content, you get a better response rate
In email marketing, you can create targeted content and customize your campaigns for each category of customers. By Personalizing the email, the probability that a customer will open it, read it, and click the proposed CTA is increased to upto 76%.
By including a contact's name in the email, you give a feeling that the content is personalised for the particular client. In our process of providing email marketing services in Dubai, we have found that emails that include the first name of the client in the subject line have a higher CTR than not.
To build a successful email marketing strategy, consider getting the right guidance from the email experts at Pentacodes, providing the right email marketing solution in Dubai.
2. Improve your sales through accessibility
Personalization isn’t the sole reason why email marketing is generating huge sales. Accessibility is important too. These days, mobile devices allow instant access to our emails irrespective of where we are. So, when you are sending a marketing email, you’re sending information about your new products, services, and sales directly into your customer’s pockets. In a way, you are placing the idea into their palm with a shiny product image or a discounted rate of your service.
3. Email marketing is cost-effective
While the goal of any marketing strategy is to help drive more potential customers to your business, costly marketing strategies may not be a good choice, especially for beginners. With email marketing, you can reach your target audience directly, instantly connect with them, notify them of new products, and offer special promotions without any added expenses.
Email marketing campaigns are also scalable as your audience grows without straining your resources or compromising quality.
4. Improve your business visibility
Email marketing strategies can boost your search engine optimization (SEO) efforts and thus increase your business’s online visibility. One of the most influential factors driving SEO is organic website traffic. An effective marketing email promotes your business’ exciting new products or exclusive sale prices that initiate customers to click to be taken directly to your website.
For outstanding email marketing solutions, consider partnering with Pentacodes, the prominent email marketing agency in Dubai.
For satisfied customers and long-lasting business relationships, incorporating email marketing into your holistic strategy is a great idea.
And to ensure your email marketing efforts stand out in even the most overloaded inboxes, you can rely on the email experts here at Pentacodes, the email marketing agency in Dubai. Our dedicated email marketing services deliver polished copy and custom-made designs that perfectly fit your brand’s voice. Personalised and segmented email lists and strategic campaign development guarantee impressive ROI.
