Google My Business (GMB) is a free, multi-featured business listing which allows online businesses to control their visibility on Google Search and Google Maps. A Google My Business listing is similar to those available on online business directories like Yelp, but it appears directly in Google and Google Maps search results, eliminating the need to visit a third-party website.
Google My Business (GMB) features are a consistent manner for businesses to share what they offer and what a customer can expect when using that business. Google My Business is currently regarded as an essential component of local SEO. When performing a local search, a Google My Business listing can appear in a variety of places. We'll look at what GMB listings look like and where they appear in the next section of the guide.
Google is changing Google My Business to Google Business Profile so as to shift more business profile management out of the Google My Business app and onto Google Search, Google Maps, and other Google products. "We'll discontinue the Google My Business app in 2022 so that more retailers can benefit from the improved Search and Maps experience," says Google. The Google My Business web experience will be renamed "Business Profile Manager" to better handle larger enterprises with many locations. The Google My Business online interface will be redirected and rebranded by Google.
Google stimulates businesses to manage their single listings on Google Search or Google Maps using the website or mobile apps. Google has long allowed businesses to manage their individual listings directly in the search results or in Google Maps; but, Google is now stating that it prefers single-listing firms to maintain their businesses in Search or Maps rather than the old Google My Business panel. Whether it's through its video search engine, YouTube, its voice assistant, Google Assistant, or simply a basic Chrome search on your phone. Google has become even more pervasive in our daily lives. No Google product, however, is more vital to local Search Engine Optimizations and company owners than Google My Business. Claiming and optimising your Google My Business listing, is the cornerstone of local SEO agencies in Dubai.
Local Search Engine Optimization
Local Search Engine Optimization is the practice of 'optimising' your internet presence in order to attract more business from local searches that are relevant to you. These searches are conducted using Google and other search engines. Local businesses are found through search engines such as Google, Bing, Yelp, Apple Maps, and others. Google, on the other hand, is expected to have an 87 percent market share, as a result, the majority of people use Google to find local companies.
SEO success requires a marketing strategy. SEO is a component of a larger marketing strategy. To build links, you can utilize PR, social media marketing, and content marketing. We are SEO professionals in Dubai who can collaborate with your marketing team to develop the ideal SEO approach to compliment your overall digital marketing strategy.
Google My Business Attributes Types (Google Local SEO Attributes)
GMB characteristics are a standardized way for businesses to express what they offer and what a customer can expect while using their services. The following is a list of many sorts of attributes:
- Factual Attributes
The business maintains factual attributes, while Google sources subjective qualities from the opinions of users who visited the business. These subjective attributes are not updatable or controllable by the company.
- Subjective Attributes
That users may be asked about could be whether a business is popular, good for groups, casual, cozy, good for kids, etc. Because factual attributes are the ones that your business may update in the GMB platform, this article will mostly focus on them. These features enable you to anticipate and respond to frequent searcher questions directly on your local listing. Customers frequently weigh their alternatives and make decisions without ever dialing a number or visiting a company's website.
- Accessibility
Accessibility features allow businesses to communicate with customers about how they are set up to accommodate customers with certain needs. E.g. : Wheelchair-accessible entry, wheelchair-accessible restroom, wheelchair-accessible seating, wheelchair-accessible parking, and/or wheelchair-accessible elevator etc.
- Health & Safety
Health & Safety attributes were added due to COVID-19. This allows a business to share what their check policy in regards to mask and temperature is, for both their staff and guests. It also specifies, if a business requires a reservation and if they have disinfected surfaces between visits. These characteristics are especially essential as customers in various places get more immunized and would be more comfortable shopping in-store again.
- Payments
Cash, checks, credit cards (American Express, China Union Pay, Diners Club, Discover, JCB, MasterCard, and VISA), debit cards, and NFC mobile payments are all payment options. Bitcoin isn't available.
- Hotels
In comparison to other categories, hotel qualities are set up completely differently in GMB. Select "Hotel qualities," and you'll be sent to a new page where you can enter any information that customers might want to know while looking for a hotel. The hotel's features are faulty. The attributes of a hotel are divided into two categories: property details and room details.
- Restaurants
Though there aren't as many attributes to edit as there are with hotels, restaurants still have a lot of options. Amenities, Dining alternatives, Offerings, and Service options are the four main categories offered to restaurants.
- Photos
Local searchers adore seeing photos. According to Google, companies with photographs receive 42% more directions queries. You are humanizing your brand when you submit real photographs of your firm, such as your building, signage, products, services, team members, company activities, charity work and so on.
Maintaining the appropriate qualities is critical to your brand's success. Relevant searches and the conversions might be missed out on, if certain attributes are left unmarked.
With this announcement, Google also revealed some new features. The following are some of the new features:
- In Google Search and Google Maps Google Business Profile can be claimed and verified.
- In Google Search and Maps, you may control message read receipts.
- Google Search can be used to send messages directly. Customers can now message businesses via their web browser rather than the mobile app.
- Google Call History, which displays genuine caller details, such as the caller's name and phone number, as well as the time and date of the call.
- Google Ads' Performance Planner helps you to plan your Local campaign budgets. Performance Planner is a tool that allows you to plan your advertising budget and monitor how campaign modifications affect key metrics and overall performance. This tool allows you to see campaign forecasts, experiment with different campaign settings to see what happens, recognize seasonal possibilities, and manage budgets across accounts and campaigns.
Where can you find a Google My Business listing online?
- Google Knowledge Panel
When a brand search is conducted, information from your Google My Business listing will appear in Google's Knowledge Panel. In the SERPs, Google offers your information in a snippet-form to give searchers a quick and easy way to access the information they need. It also increases the visibility of your company.
- Google Local Pack / Local Finder
It is difficult to integrate your business goals with social media marketing strategy without getting into the content market. Without great content, social media is meaningless. And without social media, no one will be aware of your content. So both work hands together.
Google My Business may also appear in the Google Local Pack, commonly known as the Google Local Finder. The Local Pack is a mass of company listings that appears in search results below the map which appears after a user runs a Google search with a local focus.
- Google Maps
Google Map is commonly known as the Google Local Finder.
Closure
Just keep in mind that you must track conversions to the best of your ability. Otherwise, you'll have no way of knowing whether your local SEO efforts are generating leads, customers, and, ultimately, more income for your company. If you follow the tips above, we guarantee you'll outrank 99 percent of your competition. The journey doesn't end here, but with all of this knowledge at your hands, you're well on your way to becoming a Google My Business pro.
We are one of the leading SEO agency in Dubai. More visitors equals more sales. There are more leads. We offer businesses, SMEs, and start-ups in the GCC/UAE markets a cost-effective SEO solution with a higher return on investment. In the intended region with the target audience, we enhance your business leads, sales, and conversions. To be your growth partners, we will provide discussions, execution, and a full SEO plan.
