Keyword, the heart and soul of SEO, as we say, helps websites improve search engine visibility and drive organic traffic when used efficiently. Keyword mapping is the process of assigning certain keywords to different website pages and documenting these decisions in a keyword map. For effective keyword mapping, we need to do thorough keyword research to find relevant words or phrases that users give to search engines seeking information, services or products online. The best SEO services in Dubai, like Pentacodes, can identify relevant terms with suitable search volume and competition levels. Once our SEO team identifies relevant keywords with the help of tools like Google Keyword Planner, SEMrush, and Ahrefs, they are arranged as logical sections according to their relevance to each website topic. This can be considered a crucial stage of preparation to ensure improved search engine rankings with strategically optimized content.